PEPSI

As part of a branding project, Courtlyn reimagined the Pepsi identity through the creation of a character-driven campaign featuring a custom mascot named “Popsi.” She retained the brand's signature colors and circular logo shape, infusing it with a sleek, 3D aesthetic. The campaign, titled Feel the Pop, gave a musical twist to the branding, incorporating headphones, radios, and dynamic can designs for flavor variations like Cherry (red), Lemon (yellow), and Lime (green).

Skills + Tools

  • Brand Identity

  • Character Design

  • Packaging Design

  • Campaign Development

  • Adobe Creative Suite


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