PEPSI
As part of a branding project, Courtlyn reimagined the Pepsi identity through the creation of a character-driven campaign featuring a custom mascot named “Popsi.” She retained the brand's signature colors and circular logo shape, infusing it with a sleek, 3D aesthetic. The campaign, titled Feel the Pop, gave a musical twist to the branding, incorporating headphones, radios, and dynamic can designs for flavor variations like Cherry (red), Lemon (yellow), and Lime (green).
Skills + Tools
Brand Identity
Character Design
Packaging Design
Campaign Development
Adobe Creative Suite